Whos got the Golden Ticket?

Ok, so about 3/4 of the population has an iPod. Who in their right mind would pay the excessive amount of money for this thing? Lets put this into some sort of perspective. A Normal plain ole iPod will run you what, $250? These puppies right here will set you back a decent amount. A 30GB, 24ct, iPod will cost you a mere $600, and the 80GB, 24ct, anyone want to guess? A whopping $800, Can anyone tell me who would spend this money on something so absurd?